What can I wear and where do I shop to find it?

Whenever I see a photo of Audrey Hepburn, particularly from the film Roman Holiday, I think of style, fashion, freedom, lifestyle, fun, elegance - all the things I look for when I’m clothes shopping actually.

But the biggest downer on all this exuberance is the reality of shopping for clothes. With increasing desperation, many of us ask:

• What can I wear and where do I shop to find it?
• Will I find something that fits and that makes me look and feel fantastic?
• Am I confused between fashion and style? Which is it for me?

These are just some of the questions women ask themselves before, during and after shopping for clothes.

Coming up on Womensnook.com is a series featuring stores I think combine the clothes and the shopping experience that you might be looking for. I will be interviewing the owners and letting you know how they meet their customer needs. I recommend you check them out.

Stores that:

• Have clothes that you’ll like and that match different lifestyles
• Help you with newer looks such as ‘layering’
• Make you feel welcome and special and leave you inspired
• Have staff who are pleasant and helpful, not cloying, disinterested or rude
• Give you the confidence to feel fantastic about yourself and your style choices

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